The Olympic Bid: Why London fell short
PR Week UK 8 Jul 2005 17:19
The capital's epic PR campaign to host the 2012 Olympics has ended in disappointment. Peter Crush examines an uphill struggle
In my world, London won. And PR Week's website says:
London's victory in the battle for the 2012 Olympics will prompt a jostling of brands, agencies and PR staff - all striving to work for the London Organising Committee of the Games (Locog).
Surely PR Week didn't write two stories? I think we should be told....